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photo of Philadelphia Flyers mascot, GrittyThe Philadelphia Flyers’ new mascot, Gritty, has had its detractors lately. Here’s some of what CRR Matt Robinson, self-appointed CEO of Creek Road Runners, has to say about the wild-eyed, orange-haired dude on skates.

“In relation to a mascot being a part of the brand, there are many success stories of the use of a mascot as an attachment point for a franchise,” Robinson said. “See the Phillie Phanatic or, even more interesting, Mr. Celery with the Wilmington Blue Rocks.”

Robinson also pointed out the fun fact that the original Phillie Phanatic, [University of Delaware] grad David Raymond, was involved with Gritty’s design and implementation.

Happy Halloween! Read full article.

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